Imagine that your business can increase sales, become more efficient and have armies of new talent knocking at your door, begging to work for you. Not only is this possible, but it is already happening for many companies. All the most visionary companies — perhaps even your own competition — are already taking advantage of this opportunity to drive their growth.
For the past 10 years our team has worked and consulted in entrepreneurship, business strategy, charity, and social innovation. We’ve tested every organizational structure and strategy under the sun, and nothing compares to the revenue and scale that Corporate Social Innovation can generate.
This is not an academic book. You won’t find over-complex remarks, emotional arguments or guilt trips. This is a book written for business people, in simple everyday practical language. I’m personally an advocate of hyper-effective work, so I wrote this book as concise and practical as possible, because I understand and value time. In this book you will find sound business and economic arguments for why our companies should address social problems. Yes... you guessed it, because doing good is good damn business.
You will learn how the smartest most visionary companies — from Nike to Unilever — are achieving record profits by going beyond Corporate Responsibility and take a serious approach on addressing social problems. By doing so they secure millions and even billions of dollars in new revenue. For example, learn how Walmart increased 3.3% their revenue by solving the lack of affordable prescription drugs, how or GE’s Ecomagination that generated more than $17billion!
What is more important, you will be able to outline your own “Corporate Social Innovation Strategy” (wow that’s a mouthful) designed to drive growth for your company. Just like many other companies have done before.
Before we continue I want to make sure we are not wasting your valuable time. If you are going to read this book is because you want to drive sustainable growth for your company. If you don’t have any problems attracting talent or increasing revenue, then this book is not for you.
But if you are like most of us, we do want to secure growth for our companies, and adopting a Corporate Social Innovation Strategy will help you achieve just that. Just like it has for the most profitable, fastest growing and visionary companies already have…
And you are running late.